London 2012 Olympic
July 25, 2012
Meltdown Countdown – The Brand Police
Dear reader. I may be in trouble.
I’ve been using the words London, Olympics, 2012 and permutations of all three on this blog for the last year or so. But I should be careful now, because the brand guardians of the ‘O’ word have been cracking down hard on those they believe to have breached the protective force surrounding the quintet of connected hoops. Butchers and bakers have been forced to take down their shop window displays of sausages and bagels depicting that logo. They’ll soon be going for the candlestick makers.
The tightness of the branding, unlike our security, has made my annual trawl for event related tat, which I would’ve posted on this blog for your pleasure, almost impossible. Because unlike recent royal events, which became a jamboree for plastic crap, enabling the nation to feel a part of the occasion, this clampdown has only served to engrave the notion that this event is not for us who are paying for it, but for the sponsors and our (not necessarily) betters.
However, all is not lost. On Facebook, my attention was turned to this:
These can be bought for a limited time only at the not unreasonable price of £15. Profits will go to support sustainable employment in Malawi. To get a bag and read a bit more about this project go to this site: http://thatbigeventinlondon.co.uk/ The green one really speaks to me. I’m getting that one as soon as it’s back in stock (and hopefully before the brand police pull the product).
Others have found ways to wriggle from the stranglehold of the
fascists brand protectors as shown in this article from CBC News.
There’s a list of words and phrases that cannot be used by businesses while we have the Olympics. One of them is the Paralympic motto ‘Spirit in Motion’. Do you think the Bee Gees would get away with this?
Here’s a little slideshow I made earlier, illustrating those banned words and phrases. This slideshow feature in WordPress uses every image you have in your post and makes it part of the show. I can’t edit it, so you’ll see the bag image again at the end. Apologies.
So there you have it. This summer, our London Games in 2012 will be fantastic. In Twenty Twelve our Olympians and Paralympians will go faster, higher, stronger, with their spirit in motion. There will be gold, silver and bronze medals up for grabs and the sponsors will be very happy if the athletes they supported get the big ones at this Olympiad. Two thousand and twelve will be a year to remember.
Now sue me.