Road Safety Video ‘Embrace Life’ Wins An Award

In an age where might is right, loudness is king and money doesn’t just talk, but screams, it’s nice to know that sometimes being smaller, quieter and softer can reap rewards. A road safety commercial, made by the Sussex Road Safety Partnership in the UK for the grand sum of – read it, ladies and gentlemen – £47,000, won a Gold World Medal at the New York Festival International Advertising Awards. It beat 120 other commercials from such large companies as Nike, VW and Chanel. It also happens to have 10 million hits on YouTube and counting.